When marketing a property for sale, there are a number of attributes that buyers and sellers today expect ‘as standard’, but while property descriptions and photographs are both crucial, they alone are generally not sufficient.
Whether viewing a property listing online or looking at the particulars in printed format, there are several items that most house-hunters will undoubtedly cast their eye over first in an effort to obtain as much information as instantly possible, and that includes a floor plan which will help them decide if the property is the right one for them.
From providing information about the size of the rooms to the general layout of the property, a floor plan usefully allows prospective buyers to understand how the space flows as well as the relationship or proximity of one room to another, which will give them a better idea of whether or not they should view the property in person, especially if they have a long way to travel.
Critics have said the order is an ineffective method for catching money launderers
The federal government renewed its geographic targeting order of luxury residential purchases in six major markets, including South Florida, New York and Los Angeles.
Partnered by other apex industry bodies like Royal Institution of Chartered Surveyors (RICS) and Price water house Coopers (PwC), the two-day event scheduled at The Taj Palace Hotel will provide a unique platform to interact with top business minds in the Luxury Real Estate industry. There will also be an exhibition showcase of Indian & International properties along with panel discussions on the real estate sector.
Aiming to get real estate thinkers, developers, buyers, brokers and other stakeholders together, this global convention will offer an exhaustive repository of the most wanted, exquisite luxury properties located worldwide. The exhibits on show will feature the USPs and all noted features of residential properties steeped in opulence and luxury - which will be of special interest for those who care for nothing but the best. The conclave will also provide in-depth discussions and brainstorming by a distinguished panel of real estate industry experts on the current state, threats, opportunities, weaknesses and strengths of global real estate markets. An engaging and result-oriented platform, the conclave will present plentiful networking opportunities with Indian HNIs, with the representatives associated with Sotheby's International Realty being at the fore. The conclave will provide helpful opportunities for participants to engage in interactions with tax advisors, attorneys and other domain experts. The participants at the conclave will encounter discussions on avenues to understand and undertake mortgages, liberalized remittance schemes, citizenship by investment in select countries, immigration formalities, and more. As the ownership of any luxury property overseas is fast becoming a trend and passion among the super-rich investors of all nations, the given opportunities will help participants take the right decision. The conclave will also offer attractive ways of owning homes abroad with discussions on tax efficiency, children's education, stability and security, investment opportunities, better standard of living, and ease of travel.
The Global Luxury Realty Conclave will also lay focus on the real estate purchase behavior of NRIs and the paradigm shifts in the luxury segment of real estate in India. It is expected to throw light on the fast catching concept of investments in world class branded homes within the country, contribution of acclaimed international architects, innovative architecture, concierge and other services that are a part and parcel of basic amenities demanded by NRIs and high net-worth individuals seeking ownership in luxury real estate.
Exterior image of the fictional X-Mansion, located roughly 40 miles outside of New York City (PRNewsFoto/Coldwell Banker Real Estate LLC)
While the recent economic and political atmosphere is seeing serious ups and downs, real estate is poised to have a strong year, according to the chief economist of the Leading Real Estate Companies of the World.
A business-friendly White House administration, an appreciated United States dollar and the current strength of the economy will be supportive factors for a positive 2017 real estate year. The first round of millennials will be entering the home buying process, while baby boomers are looking into legacy buying.
The federal government launched the program a year ago in two municipalities—Manhattan and Miami-Dade County, luxury real estate hubs where all-cash buyers of multimillion-dollar homes commonly hide their identities behind obscure limited liability companies, known as “shell companies.” But the pilot program ends this week, and the federal government has given no indication of whether it will be continued, replaced or scrapped despite comments from top officials in the past about its effectiveness.
More: Click to Read ‘Panama Papers’ Confirm Funny Money in Miami Property Market
In Manhattan, the temporary regulations required title insurance companies, which are involved in virtually all property transactions, to report the personal identity of all-cash buyers using shell companies to purchase a home for at least $3 million to the U.S. Treasury Department’s Financial Crimes Enforcement Network, known as FinCEN.
McKinney works in only one medium: luxury homes with commensurately high price tags. The 41 oceanfront mansions he’s built on spec along Palm Beach County’s southern coastline are not just big—they’re enormous, including a 3-acre, 32,000-square-foot estate with four stories, nine bedrooms and a 12-car garage, which sold for $50 million after only three days on the market.
Despite his success, McKinney (who at 53 pulls off an upscale rocker-chic look so effortlessly that you begin to question your own level of cool) says he’s never been one to settle comfortably into convention. Now he’s reinventing his brand, challenging the bigger-is-better movement that has been his mentality for the past 35 years.
So what do you do when you’ve maxed out mega? You go micro—as in micro mansion.
Obviously, agents don’t want to waste money on unsuccessful marketing. Effective techniques will lead to the desired outcome.
The goal of lead generation for luxury real estate agents is to identify interest in their services — or at least — in the high-end market.
Remember that every communication with clients (whether potential, present, or past customers) should include an offer. Yet it does not always have to request a purchase. There is a place in marketing for free offers.